Recent
exchanges in Social Media have highlighted the general perception of many non-smokers
of the role of nicotine as being the key to tobacco addiction. Don’t get me
wrong here; there is virtually total understanding by open-minded people that
it is the tar and other carcinogenic chemicals from smoking tobacco that does
the damage to human health. That message has been successfully rammed home over
many years by Tobacco Control, The Media, etc.
However,
nicotine and smoking have become inextricably linked by the 50 year fight of
Tobacco Control to lower smoking prevalence. Not surprisingly, as a direct consequence
of this activity, nicotine has been ‘fingered’ as the culprit responsible as
the addictive component that makes stopping smoking so difficult. In the mind
of the non-smoking public, nicotine is the reason that people start and
continue smoking and the reason that cannot easily stop. In addition, for many
individuals, nicotine itself is seen as a threat to health despite all the strong
evidence to the contrary.
In order for
the safer alternatives to smoking, that we know and love, to become acceptable
to non-smokers, a mountain will be need to be climbed to change perceptions and
attitudes of the majority in society, including many existing tobacco smokers.
So how do we
decouple nicotine use from smoking tobacco in the minds of most people in
society?
That, as they say, is the $64,000 question!
If we were in
Tobacco Control (and wielded that sort of power and cash), we would immediately
leap to the tried and trusted methods that have served us so well in the past:
·
Science
·
Pseudo-science
·
Education
·
PR
·
Control
measures
·
More
control measures
·
Even
more control measures
You get the
idea.
But is there
another way? Is there a THIRD way? (Where have I heard that before?)
I wish I knew the answer to that question, but I have some ideas:
- What if every Vaper managed to persuade at least 10 non-smokers by whatever method available to them, of the fundamental difference between consuming nicotine as a recreation and smoking tobacco?
- What if
Vapers collectively, via a single global organisation (or a united network
of sole national organisations), took the same message of persuasion to Governments,
Policy-making Bodies, The Media, Health Professionals, etc?
We Vapers only
really have one overriding interest. To ensure that non-smokers understand that nicotine,
if properly used, is not harmful and is absolutely nothing to do with smoking
tobacco,